top of page
01 : What is DASH?
DASH Fan Engagement is an e-commerce platform where sport teams can sell merchandise.
sports team portal​
teams.winwithdash.com
Team portal to add items, manage item bidders and buyers
fans e-commerce site
Customer portal to bid for auctions and buy items
02 : Project Overview
How can we make DASH better?
We can improve the Product Fulfillment, the Team Experience, and the Fan Experience.
03 : User Research for Market Goals
What we learned​
​
The biggest issue was the confusing checkout process.​
​
As a result, shipping labels needed to be bought separately from items, making purchases more difficult.
​​
Micro-inconveniences like this were really affecting DASH and sport teams' reputations.​
04 : Product Changes
Fulfillment Options Tab
sports team portal updates
Sports teams can create default, pre-selected pickup and shipping options.
Adding Items
sports team portal updates
When creating new inventory items, teams can now choose shipping options from a list of defaults, or create new ones.
UI Changes
sports team portal updates
Iconography and Color Selection were updated to better meet industry standards.​
Buying Auction Item
fan and customer portal updates
Buyers can now select from these options, rather than buying shipping separately.
05 : What happens next?
It's important to recognize the opportunity of growth that you can provide a company by being able to create a better reason for users to engage with a product.
Conversion rates are higher, directly influencing company profits, because a better UX means a better ability to present company services and what those services can do for you.
After development, metrics measured out for a a 22% drop in support related tickets from customers, and a 16% increased seller satisfaction, likely to continue rising once effects are more realized.
Get in touch for more details
Other Projects
bottom of page